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Finding The Fuel To Feed Your Passion

This photo = Pure happiness and excitement! I was named the most inspirational freelancer of the year at the 2019 #freelancer choice awards. 

I’ll be honest I was completely shocked, I was nominated with other exceptional women and it was an honor to even be considered alongside them. 

A little about my story because I totally cut my speech short (because ya know, not a fan of public speaking ) I started “freelancing” through college before I even really knew what it was. I focused on digital marketing, graphics, web design. I’ll be honest I really had no clue what I was doing. I continued to teach myself and 4 years later I graduated from Texas A&M with a major in communication and journalism. 

Following graduation, I didn’t have a “traditional” job lined up or frankly any idea of what I wanted to do as a career. I did know the goal was to work for myself and eventually have my own company because that’s what I grew up around. Both of my parents and grandparents are business owners and entrepreneurs so this idea was ingrained in me from a young age. 

So I graduate and up and move to Austin, which I might add was frightening in itself. Anyone who knows me knows how close I am to my family like I lived across the street from them my last two years of college where I could literally walk across the street for dinner & wine nights (oh how I miss this). Anyways, I had a handful of clients I managed and I could do my work from my computer so essentially from anywhere. I had highs and lows – busy seasons and slow ones but hustled to officially start my business LoCo Marketing last November (2018). 

As much as I love marketing and value my clients I consider this my fuel. What makes ends meet and pays the bills. 

On the flip side I have my passion, the brand I started with my sister, Lexi. We started Sisterlyblondes two years ago now as an Instagram account. We’ve turned this into a website and soon are launching a select collection of clothing. This is more than a fashion / lifestyle blog and posts it’s being vulnerable and a form of creative expression. I think everyone craves community and for us, Sisterlyblondes is that. We’ve connected with people we would have never met and pushed ourselves to prove to ourselves we can do this thing. 

Side note, being in business with family may sound messy but it has been the biggest blessing! 

With all this being said I want you to realize you don’t have to have it all figured out you can make it up as you go. Everyone has a story it’s just if you’re willing to share it. 

Thank you again to the freelance community, my family, friends, and support system I couldn’t do it without you! 

XO,

Lo 

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